It all started with an initial…

When Alyssa Berardo wanted to represent her boy with an initial necklace but didn't want to break the bank, she learned how to make it herself. 9 years later, she created an ever-changing line of waterproof, always on-trend, and super affordable jewelry.

Initials serve as the pillar of the brand. The other pieces are there to complement them. We love to layer our pieces! Designed and/or assembled with massive amounts of love and gratitude from her studio in North Palm Beach, Alyssa's on a quest to ensure everyone is able to wear who they love and what they love…

Because life is too short to wear boring jewelry!