At Fish or Die Bait Company, we craft high-quality soft plastic baits by hand in Nazareth, Pennsylvania, with a passion for creating unique lures that carry the distinct edge of JDM-inspired designs. Our baits are more than just tackle—they’re versatile, innovative, and built to attract all freshwater bass, with a special focus on our region’s hard-fighting smallmouth bass. Fueled by the bold spirit of the American Revolution and the rich history that followed, our unique bait designs and vibrant colors reflect a legacy of grit and independence. Every lure we make is a testament to our obsession with quality, creativity, and the pursuit of a screaming reel!

“Every Cast Is A Battle, Win The War!”