American Woman Beauty

High-Quality Non-Woke Makeup from AWB!

American Woman Beauty is a beauty brand unlike any other. We were created for the Fearless Free Thinking Woman. For the woman who is bold and unique.

We are proud to say that American small business manufacturers make all our products in the USA. Lots of love and care have gone into making all our products. Expect the highest quality products without compromise!

We firmly believe that small businesses play a large role in society and the economy. Because of this, part of our business mission is to support American small business manufacturers. Keeping jobs in America is crucial for the economy and the American people, and this is why we work one-on-one with small business manufacturers. Our goal is to help put money back into the hands of hard-working Americans, improve the economy, and help small business owners achieve the American Dream. It is our job to look after one another and we stand by this belief with conviction.

Honest Abe is American Man Grooming’s signature line. This line was created as a way for us to honor one of the greatest men the United States has ever seen, Abe Lincoln. He was the epitome of courage, honesty, and respect. He was a GREAT American man. We are proud to honor him with this line. Every product in this collection has been made by hand, with the utmost attention to detail and care. We took out all of the extra junk and left only the best ingredients. We hope you enjoy this line as much as we have enjoyed creating it.

Help us change the beauty industry paradigm. In an industry filled with vanity and cancel culture, we choose to go against the grain. We do not cancel; we spread love & positivity and always stay courageous. We encourage you to do the same. We also acknowledge that while beauty products were created to help women feel beautiful about themselves, we must not forget that beauty truly is only skin-deep. That is why we say: LOVE YOURSELF. LOVE OTHERS. BE COURAGEOUS. BE BOLD!