Ardent is an American-owned company that designs our products in the USA and manufactured overseas to deliver the highest performance at the lowest consumer cost. Our administration, engineering, quality assurance, shipping and receiving, and sales and marketing personnel are all employed in the USA.
Ardent manufactures all its reel care and D-Funk products in the USA. We are the exclusive distributor of Zbones Bluetooth bone conduction headphones, and we distribute a full line of accessories for tournament fishermen worldwide. Every item we offer is the result of professional angling input with the objective of ultimate performance at the lowest consumer price. Ardent reels are backed with a 3-year warranty which is 2 years longer than any competitor.
Ardent has numerous professional anglers fishing our tackle at all levels on the pro tours, in addition to thousands of very satisfied amateur anglers as well. If you have never used an Ardent reel or rod or other tackle item we invite you to try one. We are confident you will have a great experience and own equipment that will give you years of fishing enjoyment.