Here at Kittyteeth, we take your pets' dental health very seriously. We too have beloved cats and dogs, specifically Oriental Short Hairs who rule the house. For years we tried every toothbrush for pets' we could find but there wasn't a toothbrush specifically designed for cats and dogs that would not damage their delicate gums. That is why we felt driven to design toothbrushes specifically for them. We've designed the toothbrushes with low bristle profile so you can get between their cheeks and gums. The toothbrush has soft polished bristles that will clean their teeth and be gentle on their delicate gums. We feel we have accomplished this and the Kittyteeth toothbrush is made in the United States of America!