Own a piece of American history.
Wearable Gratitude™ is a Nashville, Tennessee-based sustainable fashion brand. We RECYCLE, REFASHION, and REDEPLOY authentic duty-worn military uniforms and transform them into fashion and accessories for women and men. Founded by social entrepreneur Amy Cotta, a former Air Force Veteran spouse, the daughter of a deceased Army Veteran, and the proud mother of an active-duty United States Marine.
At Wearable Gratitude™, we breathe new life into these uniforms and surplus while sharing the legacy of the men and women who proudly served in them. Each piece has its own story to tell. Military family members lovingly handcraft our products, and most come with the story of the uniform's donor.
With every purchase, you are helping to save our planet while preserving the service and sacrifices made by our military service members and their families. Wearable Gratitude™ ValorBANDS™ was featured on the television show American Big Deal on the USA Network.
We take a portion of the proceeds from our products and deliver a Fallen Hero Memorial ValorBANDS™ to families of our fallen. Our Memorial ValorBANDS™ contains the name of their fallen service member. These ValorBANDS™ are produced and provided to the families at no cost to them or our nonprofit partner, Memories of Honor.